Use the code: PREORDER15 and get -15% off if you buy before 17th of July
Unlock the access

The 0.5% Success Formula: Mastering App Marketing, Strategy & Funnels

— by author Michael Synowiec from AppDNA

Before you spend your first $1,000 on app marketing, discover how this course can save you thousands and catapult your app into the top 0.5% — invest wisely from the start!


Countdown Ended

Unlock the access
Spend Smart, Earn Big: Your First Step to App Marketing Mastery.

"This Course was the turning point for my app, providing me with affordable growth tactics that delivered results beyond my expectations, all on my own."

Fitness app < $1.5k MRR
Trusted by the best:

Invest in your app’s success

Unlock the secret to turning your app into a success without wasting your budget on ineffective strategies. With our course, you'll learn essential growth tactics before spending your first $1,000, ensuring you make informed, impactful decisions that pave the way for your app's success. Start smart—invest in your app's future today and save thousands while building a foundation for lasting success.

What you will find in the course?

Our course is not a boring theory. Here you will find specific solutions that will help you build app strategy, effective application funnel, launch and scale your application without costly mistakes and wasted time.

practical tips
ready to use templates
valuable examples
app growth community
proven strategies
video course & ebook
content in a convenient form

from $99

đź›’ Unlock the access

*e-book prepared in the form of a course to be displayed only on the AppDNA platform

app growth & marketing education it’s the investment in your app’s success.

In this course, you will discover practical tips, valuable advice and proven strategies that will help you launch your application to the market and scale it effectively in an effective and practical way.

You will learn how

Build App Business Model

Discover how to construct a robust business model that aligns with your app's unique value proposition, setting a solid foundation for sustainable success and profitability.

Create App Startegy

Learn the art of crafting a comprehensive app strategy that captures your target audience, differentiates your app in the market, and maps out your path to success.

Choose Tech Stack & Tools

Gain insights into selecting the ideal tech stack and tools that will empower your app's development and operational efficiency, ensuring a seamless user experience.

Create & Optimize App Funnel

Master the techniques to design and optimize an app funnel that effectively converts users into loyal customers, enhancing user engagement and maximizing revenue.

Scale Growth

Unlock the secrets to scaling your app's growth sustainably, with strategies that help you expand your user base while maintaining quality and user satisfaction.

Build & Manage App Marketing Budgets

Learn how to strategically build and manage your app marketing budgets to maximize ROI, ensuring every dollar spent contributes to your app's growth and market penetration.

Table of Contents

App marketing education is essential for any app's growth, offering the insights needed to craft effective strategies and optimize funnels. Our course is your starting point, teaching you to invest wisely in acquisition and avoid the pitfalls of burning through budgets. It equips you with the knowledge to make informed decisions, turning your app from concept to success without unnecessary expenditure.

You will discover answers to the questions:


  1. How do you craft a unique value proposition for your app?
    What are the essentials of a winning app marketing strategy?
  2. How do you select effective marketing channels for your app?
  3. How can you optimize your app marketing funnel for better conversions?
  4. How do you leverage analytics to improve your app's growth?
  5. How can you avoid common marketing pitfalls and save resources?
  6. What strategies can scale your app's growth efficiently?
  7. How do you retain users and boost lifetime value?
  8. How do you improve app visibility through app store optimization?
  9. How can you build a loyal community around your app?
  10. How do you create, test, and scale an efficient app funnel?
  11. How can you grow your app without wasting money on bad acquisitions?
  12. What are the best practices for app monetization and pricing?
  13. How do you perform competitor analysis to inform your strategy?
See table of contentsDownload Demo ebookWatch demo

For conscious owners of subscription-based apps

Mastering app marketing and proven strategies is essential for standing out in a crowded marketplace. Learning effective growth models tailored to your app boosts visibility, engagement, and revenue. By targeting your marketing efforts, you maximize ROI, ensuring your app not only attracts but retains users. In short, understanding app marketing is key to transforming your app from concept to success.

What you will get?

Interactive e-book & video course

Gain instant access to an interactive eBook filled with active links to templates, strategies, and easily digestible content designed to streamline your learning process and application of knowledge. Additionally you will have the access to the video course if you prefer this way of learning.

Ready to use templates

Unlock a suite of ready-to-use templates for app growth strategies, Customer Journey Maps, ASO, monetization, A/B testing, and more, complete with practical checklists that go beyond theory to ensure you can apply what you learn effectively.

App Growth Strategies for all major app categories

Dive into tailored examples for each major app category, detailing implementation strategies for app growth funnels, ASO, push notification flows, monetization, and onboarding testing hypotheses to accelerate your learning curve and optimize your app instantly.

App Growth Audit & Consultation with AppDNA

Benefit from a comprehensive app growth audit by AppDNA experts, coupled with a consultation call to pinpoint opportunities and strategize for your app's success.

Access to the app growth community

Join an exclusive community on Circle, connecting with fellow app owners to share challenges, solutions, and support each other in your app growth journeys.

Why you need this e-book?


of mobile app developers admit that the most challenging aspect of app creation is app marketing


of app marketers use their tools efficiently


of apps have actively taken measures to reduce their marketing & product expenditures in order to enhance their return on investment (ROI).

* data from Business Insider, Chiefmartec, OneSignal

Who Will Benefit from This Course?

Whether you're a budding app entrepreneur, a seasoned developer, or a marketing professional looking to refine your app growth strategies, this course is crafted to empower you with actionable insights and tools for success in the app marketplace.

App Developers

Indie developers will find in this course a comprehensive toolkit for navigating the app market landscape, offering actionable strategies to enhance visibility, user engagement, and monetization without the backing of large teams or budgets.

App Marketers

App marketers gain access to cutting-edge techniques and insights into user behavior, enabling them to craft compelling campaigns that drive downloads, engagement, and loyalty in a highly competitive space.

Mobile App Investors

Investors will discover valuable frameworks for assessing app potential and growth trajectories, providing them with the knowledge to make informed decisions and maximize ROI in the dynamic mobile app ecosystem.

Subscription-based app founders

Founders of subscription-based apps will benefit from specialized strategies for acquiring and retaining subscribers, optimizing pricing models, and increasing lifetime value, crucial for sustaining and scaling their business models.

"An investment in knowledge pays the best interest."

Benjamin Franklin

"Understand core principles first—like a tree's trunk and big branches—before diving into details, ensuring they have a solid foundation to attach to."

Elon Musk

"Marketing takes a day to learn. Unfortunately, it takes a lifetime to master."

Philip Kotler

Your Benefits ! You will know how...

Strategize for Success

Understand the nuances of developing a winning app strategy that resonates with your target audience. Learn to navigate the market dynamics, identify opportunities for differentiation, and position your app as a leader in its category. With our guidance, you'll craft strategies that are not only actionable but also scalable, ensuring your app's longevity and relevance in an ever-evolving digital ecosystem.

Communicate Strong relationships are built on communication.

Developing a winning app strategy is paramount in setting the stage for your app's success in the competitive digital marketplace. This comprehensive process involves a deep dive into market research, understanding your target audience's needs and behaviors, and aligning your app's unique value proposition with those insights. A winning strategy encompasses clear objectives, such as user acquisition, engagement, retention, and monetization, and outlines actionable steps to achieve these goals. It also requires a dynamic approach, ready to adapt based on performance data and market trends. By focusing on creating a robust app strategy, you position your app not just to survive but to thrive, outpacing competitors and resonating with your intended audience. Our guide equips you with the tools and knowledge to craft such strategies, ensuring your app's journey from concept to market leader is both strategic and successful.

Tech That Transforms

Tech Stack & Tools are crucial in building winning app growth strategy and execution. Don't overpay just pick what is important for your business.

Funnel Mastery

At the heart of app success is a well-optimized app funnel. Discover the secrets to creating and refining funnels that not only attract users but also convert them into loyal customers. Learn to analyze user behavior, A/B test different approaches, and implement changes that significantly improve conversion rates. Our step-by-step guide ensures you can apply these strategies effectively, regardless of your app's stage or size.

Growth Without the Guesswork

Scaling your app's growth is an art and a science. We reveal scalable growth strategies that maximize your marketing spend, ensuring you attract and retain users more efficiently. Learn how to measure what matters, iterate based on data, and scale your efforts in a way that contributes to sustainable growth, without burning through your budget.

Budgeting for Breakthroughs

Effective budget management is crucial for maximizing your app's marketing impact. Gain expertise in building and managing marketing budgets that align with your growth objectives, ensuring every dollar spent contributes to measurable outcomes. From setting realistic goals to optimizing spend across channels, our strategies help you achieve more with less.

Navigating the Minefield

Navigating the app development and marketing landscape is fraught with potential pitfalls that can derail even the most promising projects. Common challenges range from misidentifying target audiences and underestimating the importance of user experience to inadequate marketing and poor monetization strategies. Additionally, many developers fall into the trap of not adequately testing their app before launch or failing to iterate based on user feedback. Our eBook sheds light on these common pitfalls, offering strategic advice to sidestep them effectively. By learning from the missteps of others, you can save valuable time and resources, and steer your app towards a path of continuous growth and improvement. Avoiding these pitfalls is not just about preventing failure; it's about paving a smoother, more efficient road to success.

Raising the Bar

The app industry is constantly evolving, with new trends, technologies, and user expectations shaping the development and marketing landscape. Staying ahead in this dynamic environment requires a commitment to implementing industry best practices. These practices cover a broad spectrum, from app design and user experience to marketing tactics, data analytics, and beyond. Adhering to these best practices not only enhances your app's quality and appeal but also boosts its visibility and user engagement. It involves a holistic approach to app development and marketing, emphasizing quality, innovation, and user-centricity. Our eBook distills these practices into actionable insights, drawing from the latest trends and successful case studies. By embracing industry best practices, you ensure your app not only meets but exceeds the standards of today's discerning users, setting the stage for lasting success.

Community and Real-World Insights

As our lord and saviour Kendrick Lamar says, sit down, be humble. We don’t want to be another Valley tech bro (no offense). We want to remember our roots.

Achieve Measurable Success

With "The 0.5% Success Formula," success is not just a possibility; it's a promise. We equip you with practical, actionable strategies proven to deliver results, ensuring your app not only reaches but also exceeds its growth targets. From initial concept to market dominance, transform your app's trajectory with insights derived from years of industry experience and success.
Meet the author

Michael Synowiec

— founder & CEO of AppDNA - international app growth agency

Michael Synowiec, founder and CEO of AppDNA, brings a decade of expertise in supporting global app success. Specializing in building and optimizing app funnels, he has helped hundreds of apps achieve peak results. Author of a leading app growth program, Michael advocates for funnel effectiveness before scaling, a method especially beneficial for new apps with tight budgets.

16 books
10 languages
1M+ likes

What readers say:

"After reading 'The 0.5% Success Formula,' I finally understand what we were missing in our marketing strategy. This eBook not only saved us thousands in wasted ad spend but also guided us in sculpting an app funnel that genuinely converts. A game-changer for our startup!"

Asiyah Mclaughlin

"This eBook is a treasure trove of insights! It’s packed with actionable strategies that we could implement right away. Seeing real growth without burning through our budget was a revelation. Highly recommend to any app developer out there."

Arnas Reeve

"A must-read for anyone serious about app growth. 'The 0.5% Success Formula' cuts through the noise and delivers on its promise. The focus on building and optimizing our funnel before scaling our acquisition efforts has transformed our approach and results."

Raife Grey

"I was skeptical at first, but the practical advice and strategies in this eBook are worth every penny. We've seen a significant uptick in user engagement and retention. It’s an invaluable resource for subscription-based app founders."

Jadine Oneal

"The real-world examples and hands-on templates have been incredibly helpful. 'The 0.5% Success Formula' goes beyond theory, offering a practical roadmap to app success. Our marketing team now has a clear focus and direction."

Maksymilian Leblanc

"As a mobile app investor, I found the eBook enlightening. It offers a fresh perspective on app marketing and funnel optimization that is both strategic and pragmatic. It's now a recommended read for all my portfolio companies."

Reem Magana

"Simple, straightforward, and supremely effective. The strategies outlined in 'The 0.5% Success Formula' have helped us optimize our app’s performance and scale intelligently. The section on avoiding common pitfalls saved us from several potential mistakes."

Charli Person

"The eBook's emphasis on building effective app funnels before pouring money into acquisition was a game-changer for us. We've significantly improved our ROI and user base quality. Every app marketer needs to read this."

Rohit Shelton

"From the first page to the last, this eBook was a revelation. The clear, concise, and practical approach to app marketing and funnel optimization is exactly what we needed. Our app's growth trajectory has never looked better."

Erin Kendall
đź›’ Unlock the access

They wrote about us

The largest media websites are interested in our activities. We discuss topics that are of great importance in today's mobile business, which is why people like to listen to us.


What is "The 0.5% Success Formula" Course about?

This course is a comprehensive guide designed to help app developers, marketers, and subscription-based app founders master the art of app marketing, strategy development, and funnel optimization to ensure their app's success. The main reason behind creating this eBook was to emphasize the construction of effective app funnels over spending on acquisition strategies that fail to attract paying users, guiding readers towards a more efficient use of their marketing budget.

When I will receive my course?

If you place your order during the pre-order period (before July 17th, 2024), you will receive your course on July 17th, 2024. Orders made outside of the pre-order window will be processed immediately, and the course will be delivered to you right after purchase.

Who should read this course?

It's perfect for app indie developers, app marketers, mobile app investors, and subscription-based app founders looking for actionable strategies and insights to grow their apps effectively, especially on limited budgets.

What will I learn from this course?

Readers will learn how to build robust app business models, create impactful strategies, choose the right tech stack, optimize app funnels, scale growth effectively, and manage marketing budgets for maximum ROI.

How is this course different from other app marketing guides?

"The 0.5% Success Formula" distinguishes itself with real-world examples and the author's decade of experience in building and optimizing thousands of app funnels, providing practical, tested strategies over mere theoretical knowledge. Its main focus lies on establishing and refining app funnels before escalating acquisition efforts, aimed at significantly reducing unnecessary marketing expenses while achieving better outcomes.

Is there any additional support available after purchasing the course?

Yes, purchasers of the package 3 for $1399 will get access to a full app growth audit & consultation with AppDNA, entry into an exclusive app growth community for peer support, and ready-to-use templates for immediate application of strategies learned.

How long will it take to see results after implementing the strategies in the course?

While results can vary based on numerous factors, including the app's current stage and market conditions, many readers begin to see positive changes within a few days to months after implementing the strategies.

Are the strategies suitable for any app category?

Yes, the course includes app growth strategies for all major app categories, ensuring that regardless of your app's niche, you'll find relevant and effective methods to apply. Later on we plan to release separate courses dedicated to certain app categories.

Can I deduct the cost of purchasing the course for my business?

Yes, simply select the option to purchase as a business and enter your company details.

What if I'm new to app marketing?

The course is designed to be accessible for readers at all levels of expertise, including beginners. It provides a solid foundation in app marketing principles and step-by-step strategies for growth.

I want to buy multiple copies of the course for my company/team. What should I do?

Contact us at, and you will receive a dedicated offer.

What does the course look like?

The eBook is in PDF format and is interactive, emphasizing practical application. Additionnaly you have the access to the video course and resources App Growth Toolkit in docs, sheets, pdfs. As you read it/watch it, you can immediately start implementing and building your strategy for your app.

Can I share this course with a third party?

Absolutely not. Each course has an embedded watermark with purchase details, and legal consequences will be pursued against those who share it. One copy of the course is dedicated to one user.

Didn’t find the answer you are looking for? Contact our support

Maximize Your App's Impact

Find Out How Affordable It Can Be!